Back then it was the easiest way to get Netflix into the lives of more people. It reduced the barrier of entrance to almost zero and allowed people to get used to the service. Then, a few years later, when you pull the rug, people are already invested in your service and would rather become a paying member than quit
Honestly it’s hard not to wonder if they intentionally tried to get more people sharing before they pulled the plug.
Back then it was the easiest way to get Netflix into the lives of more people. It reduced the barrier of entrance to almost zero and allowed people to get used to the service. Then, a few years later, when you pull the rug, people are already invested in your service and would rather become a paying member than quit